This page contains the subject for each student's research paper in a brief summary to showcase the diversity of the topic's being explored and presented by the second year students at Birmingham City University.
Claudia MiguelResearch Paper Topic:
My paper will be exploring the ways in which new PR campaigns are adapting to mobile distribution and the effect this has on audience engagement. Case Studies: BBC Media Action's Refugee Campaign The 2nd Centrepoint PR Campaign Addict Aide's Instagram Campaign |
Molly DaviesResearch Paper Topic:
My paper will study the L'Oréal campaign "We are all worth it" and looking at what exactly they have changed. |
Erin SmithResearch Paper Topic:
My paper will explore why companies voluntarily joined in with the 'Missing Type' campaign and how the campaign was able to reach such a wide variety of companies whilst only originally targeting a few. Case Study: NHS Missing Type Campaign |
Maddy McCrann-SmithResearch Paper Topic:
A paper looking at the ethics of paying bloggers to promote products. I will be researching this topic area by asking practitioners in the West Midlands their thoughts on the ethics of this area. |
Raneem DayoubResearch Paper Topic:
An exploration of the extent to which YouTuber ‘Zoella’ controls her own PR. |
Kate HarperResearch Paper Topic:
A study into the ethics of PR: Can an ethical PR agency represent a brand making controversial claims? |
Charlotte MartinResearch Paper Topic:
Investigation into how Nicorette's 'One Breath' Campaign uses persuasive discourse for commercial gain, in comparison to national charity's such as The British Heart Foundation |
Paige WilsonResearch Paper Topic:
The meanings behind McDonalds 'Always Working' campaign. |
Abigail HartResearch Paper Topic:
What ways does the campaign " I am Pretty" use social techniques to shape or change the perception of the role of women? |